Photo by Sharon Attia
I work at the intersection of journalism, product and strategy.
Currently, I am the Chief Digital Content Officer at the Council on Foreign Relations, where I oversee the product, design, and engineering team, the audience strategy and growth team, the digital content team, and lead all of CFR’s storytelling efforts across its website, social, audio, video, and other digital properties.
I was most recently Vice President of Content Strategy & Growth at Condé Nast. In this newly-created role, I led global content planning and sharing strategy, and was the point person for AI across all content. My focus was on the global content transformation, collaborating with teams across the business such as creative, editorial, commercial, consumer and product teams to set best practices and drive growth.
I was selected as a 2022 Sulzberger Executive Leadership Fellow, one of 92Y's Women inPower 2018 Fellows, was named to Editor & Publisher’s 25 Under 35, and participated in Poynter's Leadership Academy for Women in Digital Media in 2017.
Previously, I was the Chief Product Officer at The Texas Tribune, where I led the audience, engineering, data, design, marketing and communications, and loyalty teams.
At The New York Times, I served as Deputy Off-Platform Editor, helping lead a team and manage how The Times handles coverage and distribution of our journalism across platforms. I originally joined The Times as the Global Growth Editor, a newly-created role focused on growing the international audience. You can read more about that role and the tech I’m using here.
Before The Times, I was Director of Global Adaptation at BuzzFeed, where I led a team of editors and producers around the world to share the best of BuzzFeed across languages, platforms, and formats. I was also a founding member of the team that launched the award-winning BuzzFeed News app and created and edited the daily BuzzFeed News newsletter.
My experience in media spans editorial, product, data, tech, marketing, and strategy at a variety of organizations such as the American Press Institute, the Council on Foreign Relations, and National Journal — but always rooted in journalism with an obsession on connecting audiences with great editorial content and products.
I was born in Vietnam, grew up in California, studied global studies and geography at UCLA, and now live in New York.
For more: You can listen to my interview on the Digiday podcast (June 2019) or read more about me and my career in this UCLA Magazine profile (October 2020), WaysWeWork interview (June 2016) or this 6 Questions with The Slant (Jan. 2018).