This collection of analyses was submitted for “History 2B: Social Knowledge and Social Power” with Professor Sharon Traweek in Winter 2009.

Heinze, From Scarcity to Abundance, 1990
Heinze’s topic focused on immigrants as consumers, but emphasized Jewish immigrants in particular. Heinze set out to explore why there was such a disparity between the consumption patterns of Jewish people who have immigrated to the United States versus those who have not. His hypothesis involves how Jewish immigrants interpret the values of the United States, link that to their religious past to view “America as a haven” (196) and assimilate accordingly. Thus, as Heinze concludes, Jewish immigrants are more absorbed in wanting to adopt US values, particularly consumerism, to more quickly adopt to their new home. Heinze mainly uses statistics and observations, whether his own or those noted in cultural histories.

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